The Brazilian keratin hair treatment by PURC is the professional-grade solution for transforming dry, frizzy, and damaged hair into silky smooth, shiny locks in just 30 minutes. This Brazilian keratin hair treatment straightens and repairs all hair types — from lightly wavy to extremely curly — with results lasting up to 3 months.
Why Choose This Brazilian Keratin Hair Treatment?
Unlike regular conditioners, this Brazilian keratin hair treatment works deep inside the hair shaft to rebuild and strengthen each strand from within. Available in 4 formalin strengths — 0%, 5%, 8%, and 12% — this treatment lets you choose the exact formula for your curl type and damage level. CPNP certified and safe for all hair types, this Brazilian keratin hair treatment delivers salon-quality straightening results at home. After just one application, your hair is noticeably smoother, shinier, and frizz-free for up to 3 months.
How to Choose Your Brazilian Keratin Hair Treatment Strength?
How to Apply Your Brazilian Keratin Hair Treatment?
Start by washing your hair 2-3 times with a purifying shampoo, then blow dry completely. Apply the Brazilian keratin hair treatment in 1/2 inch sections using a brush, combing through until fully saturated. Cover with a cap and allow 20-30 minutes for absorption depending on your hair type. Blow dry again to 100%, then flat iron at 230°C in 1/8 inch sections, passing 5-10 times per section to infuse the keratin deep into each strand. Wait 72 hours before washing. Always apply in a well-ventilated area. Results from your Brazilian keratin hair treatment will leave your hair visibly smoother, straighter, and shinier from the very first use.
Notice: If your hair is golden or blonde, avoid the 0% formalin version — choose 5% or higher to prevent color changes. Keep product in a cool, dry place away from sunlight.
This treatment is old school keratin, which compared to the new home kits that have everything in one box is way better.
I bought the 12%.
My was keratin treated kativa kit in february and i did this one 2 weeks ago.
Very frizzy hair. Mix of c1, c2 and c3 curls. No coils.
Before: 13cm if very damaged and dry ends
After: removed 4cm only if dead ends
Pros:
- it lasts longer than the home kits
- smoother hair from the first application and frizz free for about 2 months
- it actually fills the damaged hair strings, so if your hair is damaged it means cutting less ends
Cons:
- the only bad thing is the smell. Make sure to apply, dry and iron in a well ventilated area
Pro tip:
- be careful if your hair is damaged and follow the temperature instructions. In my hair i used 220 celsius on the roots and 200 on the ends.
Z
Zachary Ritchie
My white hat has turned orange, I do not recommend it.
D
Dagny McClure
wonderful
G
Gregorio Parisian
The product has been receive very quickly, well packed
K
Kimber Stokes
The smell is too strong. Use in an open area. Thank you.